MAY 2021 — Contract Project

Designing a market intelligence platform for eCommerce

Enabling the brands you know and love to compete at scale.

Brief

Problem

Prive is a seed funded startup looking to tackle eCommerce for small brands. I was asked to design the minimum viable product for their engineering kick-off. Due to business requirements, I worked on a tight deadline, with final mockups provided to engineering within 2 weeks.

Solution

During the 2 weeks, I worked with the co-founders to turn a Google Docs sheet of requirements, into high-fidelity mockups. I designed the following features: pricing & discounting, merchandising & inventory, social and competitor audits.

Team

I was the sole designer at the time, working with the co-founders Claudia and Alex.

Introduction

A significant component in the success or failure of a product that’s in market is how external and competitive factors come into play. Two of the most important actions brands take when interacting with the market are:

Co-founders Claudia and Alex asked me to help design the user interface for Prive's engineering kick-off. As a recently funded startup with limited amount of time and cash, it was imperative that Prive delivered a working product to alpha testers and funders.

I'll discuss two major components I worked on that went into the overall design; the Update Card and Brand Card.

Update Card

One major component of Prive's Market Intelligence Platform was the update card. This card lives on the home page, in a chronological feed.

What is the goal of the Update Card?

Design considerations for the Update Card

After discussing the requirements with the co-founders, there were several considerations I had to keep in mind when designing the card.

Below are some of the iterations we played around with.

Final Design for the Update Card

After evaluating the iterations, we decided to go with a simpler design. Here are some of the thoughts that went into the final design.

Brand Card

A secondary component on the home page was the brand card. Users are able to track different brands in Prive and the Brand Card allows them to see which brands they're tracking at-a-glance.

What is the goal of the Brand Card?

Below are some of the iterations we played around with.

Final Design for the Brand Card

To keep things simple and compact, we went with a smaller brand card. Although we experimented with displaying additional information about the brand, we spoke to users and determined that the SKUs and price range were the key metrics that they care about.

Live Design

You can view some of my work live on Prive's website.

Visit Prive