Formative is an online student assessment tool that helps teachers unlock improve student engagement and accelerate learning.
During my time at Formative, I worked with a growth product manager and the design team with projects to increase user engagement and retention. Some of my early projects included tutorials during onboarding that teach users how to use features.
Other projects I worked on include:
One of the most far reaching projects I worked on affects the Plan page. The new plan page standardizes the design across all plan scenarios and fixes visual and interaction inconsistencies. Actions like upgrade, cancel, edit and download, are made clear and visible for the user. All designs and actions are responsive and fully functional on mobile screens as well.
Upgrade paths to Premium and Partner are clearer with the full range of options available to users. Making the benefits and pricing more visible to users with a clear call-to-action, will make it easier than before to upgrade their plans.
We wanted to create a framework for a referral system with incentives for teachers. Prior to working on this, the only interaction point was a referral modal that was found in the account settings drop-down menu.
Below, you can see that there was a dropdown that made it more difficult than necessary to copy the referral link or share it on social media.
Previously, users had to copy or share referral links to social media by clicking a dropdown. With the updated referral modal, all options are pushed up to the first level, with one click to copy.
Teachers can now share their referral links on a new page. Additionally, they can track who signed up and who got onboarded with their link. Only people who complete the onboarding process count towards incentives.
We display this chip as confirmation that the teacher referral process is working when users sign up with a teacher referral link.